Daily Rentals Bookings Analysis

Date: 2026-01-20 Analysis Period: 2024-01-01 onwards Data Source: sadb_daily_renting_listing_bookings, sadb_users, sadb_listings

Data Model

Important: Each record in sadb_daily_renting_listing_bookings represents a booking attempt, not a completed booking. The status field indicates the outcome:

COMPLETED = Successfully paid and completed booking

CLOSED_NOT_PAID = Booking attempt that was not converted (abandoned)

CANCELED_BY_ADMIN / CANCELED_BY_HOST = Cancelled bookings

Executive Summary

This analysis examines the daily rentals marketplace performance, focusing on booking conversion, revenue drivers, and user behavior patterns.

Key Metrics

Metric	Value
Total Booking Attempts (2024+)	35,068
Completed Bookings	3,968 (11.3% conversion)
Total Revenue	SAR 7.42M
Avg Booking Value	SAR 1,870

Top Insights

Finding	Impact
IAM Verification	10x higher conversion (20.8% vs 2.1%)
Referral Program	4.7x higher conversion, 2x higher value
Long-stay Bookings	14% of bookings = 52% of revenue
First Attempt Problem	Only 6.5% convert on first attempt
Last-minute Bookings	55% of attempts, highest conversion (14.6%)

1. Booking Funnel

Attempt Status Distribution

Status	Count	%	Description
CLOSED_NOT_PAID	29,314	83.6%	Abandoned attempts
COMPLETED	3,968	11.3%	Successful bookings
CANCELED_BY_ADMIN	1,764	5.0%	Platform cancellations
CANCELED_BY_HOST	17	0.05%	Host cancellations

Insight: 83.6% of booking attempts are abandoned before payment completion. This represents the primary conversion opportunity.

SELECT
  status,
  count() AS attempts,
  round(count() * 100.0 / sum(count()) OVER (), 2) AS percentage
FROM
  sadb_daily_renting_listing_bookings FINAL
WHERE
  _peerdb_is_deleted = 0
  AND toDate(createdAt) >= '2024-01-01'
GROUP BY
  status
ORDER BY
  attempts DESC

2. Revenue & Growth

Monthly Performance

Period	Attempts	Completed	Conversion	Revenue (SAR)	Avg Value (SAR)
H1 2024	5,225	573	11.0%	902K	1,575
H2 2024	6,876	1,005	14.6%	1.63M	1,620
H1 2025	9,478	1,147	12.1%	2.37M	2,064
H2 2025	12,574	1,180	9.4%	2.37M	2,006

Trends:

Booking attempts grew 2.4x from H1 2024 to H2 2025
Revenue grew 2.6x over the same period
Average booking value increased from ~SAR 1,575 to ~SAR 2,000
Conversion rate peaked at 17.7% (Jan 2025) but has declined in recent months

Annual Summary

Year	Completed Bookings	Revenue (SAR)	Platform Revenue (SAR)	Take Rate
2024	1,578	2,531,264	521,204	20.6%
2025	2,327	4,739,921	1,195,774	25.2%

SELECT
  toYear(createdAt) AS YEAR,
  count() AS completed_bookings,
  round(sum(total_amount), 2) AS gross_booking_value,
  round(sum(host_share), 2) AS host_earnings,
  round(sum(total_amount) - sum(host_share), 2) AS platform_revenue,
  round(
    (sum(total_amount) - sum(host_share)) * 100.0 / nullIf(sum(total_amount), 0),
    2
  ) AS platform_take_rate
FROM
  sadb_daily_renting_listing_bookings FINAL
WHERE
  _peerdb_is_deleted = 0
  AND toDate(createdAt) >= '2024-01-01'
  AND status = 'COMPLETED'
GROUP BY
  YEAR

3. IAM Verification Impact (Critical)

Conversion by Verification Status

IAM Verified	Attempts	Completed	Conversion	Avg Value (SAR)	Revenue (SAR)
Yes	17,310	3,599	20.8%	1,819	6,546,508
No	17,758	369	2.1%	2,359	870,486

Key Findings:

IAM-verified users convert at 10x the rate of non-verified users
Verified users generate 88% of total revenue
Non-verified users have higher avg value when they do complete (possibly corporate/high-value users who bypass verification?)

SELECT
  u.iam_verified,
  count() AS attempts,
  countIf (b.status = 'COMPLETED') AS completed,
  round(
    countIf (b.status = 'COMPLETED') * 100.0 / count(),
    2
  ) AS conversion_rate,
  round(avgIf (b.total_amount, b.status = 'COMPLETED'), 2) AS avg_booking_value,
  round(sumIf (b.total_amount, b.status = 'COMPLETED'), 2) AS total_revenue
FROM
  sadb_daily_renting_listing_bookings b FINAL
  JOIN sadb_users u FINAL ON b.user_id = u.user_id
WHERE
  b._peerdb_is_deleted = 0
  AND u._peerdb_is_deleted = 0
  AND toDate(b.createdAt) >= '2024-01-01'
  AND b.user_id > 0
GROUP BY
  u.iam_verified

4. Referral Program Performance

Referral vs Organic

Source	Attempts	Completed	Conversion	Avg Value (SAR)	Revenue (SAR)
Organic	33,986	3,455	10.2%	1,636	5,653,356
Referral	1,082	513	47.4%	3,438	1,763,637

Key Findings:

Referral conversion is 4.7x higher than organic
Referral booking value is 2.1x higher (SAR 3,438 vs SAR 1,636)
Referrals = 3% of attempts but 24% of revenue

SELECT
  is_referral,
  count() AS attempts,
  countIf (status = 'COMPLETED') AS completed,
  round(
    countIf (status = 'COMPLETED') * 100.0 / count(),
    2
  ) AS conversion_rate,
  round(avgIf (total_amount, status = 'COMPLETED'), 2) AS avg_booking_value,
  round(sumIf (total_amount, status = 'COMPLETED'), 2) AS total_revenue
FROM
  sadb_daily_renting_listing_bookings FINAL
WHERE
  _peerdb_is_deleted = 0
  AND toDate(createdAt) >= '2024-01-01'
GROUP BY
  is_referral

5. Property Category Performance

Bookings by Category

Category	Attempts	Completed	Conversion	Avg Value (SAR)	Revenue (SAR)
Apartment	21,577	2,414	11.2%	2,299	5,549,088
Studio	7,954	1,166	14.7%	1,136	1,325,083
Chalet	4,720	326	6.9%	1,084	353,268
Villa	528	32	6.1%	5,048	161,551
Tent	181	19	10.5%	742	14,095
Farm	87	8	9.2%	1,602	12,816

Key Findings:

Apartments dominate (61% of attempts, 75% of revenue)
Studios have highest conversion (14.7%)
Villas have highest value (SAR 5,048 avg) but lowest conversion (6.1%)
Chalets underperform on conversion (6.9%) despite volume

SELECT
  c.name_en AS category_name,
  count() AS attempts,
  countIf (b.status = 'COMPLETED') AS completed,
  round(
    countIf (b.status = 'COMPLETED') * 100.0 / count(),
    2
  ) AS conversion_rate,
  round(avgIf (b.total_amount, b.status = 'COMPLETED'), 2) AS avg_booking_value,
  round(sumIf (b.total_amount, b.status = 'COMPLETED'), 2) AS total_revenue
FROM
  sadb_daily_renting_listing_bookings b FINAL
  LEFT JOIN sadb_listings l FINAL ON b.listing_id = l.id
  LEFT JOIN sadb_categories c FINAL ON l.category = c.category_id
WHERE
  b._peerdb_is_deleted = 0
  AND toDate(b.createdAt) >= '2024-01-01'
GROUP BY
  c.name_en
ORDER BY
  completed DESC

6. Stay Duration Analysis

Completed Bookings by Stay Length

Duration	Bookings	%	Avg Value (SAR)	Revenue (SAR)	Revenue %
1 day	1,960	49%	406	795,323	11%
2-3 days	728	18%	921	670,149	9%
4-7 days	429	11%	1,989	853,315	12%
8-14 days	195	5%	3,512	684,848	9%
15-28 days	105	3%	5,321	558,684	8%
29+ days	551	14%	6,996	3,854,675	52%

Key Finding: Long-stay bookings (29+ days) represent only 14% of booking volume but generate 52% of revenue.

SELECT
  CASE
    WHEN dateDiff('day', start_date, end_date) <= 1 THEN '1 day'
    WHEN dateDiff('day', start_date, end_date) <= 3 THEN '2-3 days'
    WHEN dateDiff('day', start_date, end_date) <= 7 THEN '4-7 days'
    WHEN dateDiff('day', start_date, end_date) <= 14 THEN '8-14 days'
    WHEN dateDiff('day', start_date, end_date) <= 28 THEN '15-28 days'
    ELSE '29+ days'
  END AS stay_duration,
  count() AS bookings,
  round(avg(total_amount), 2) AS avg_value,
  round(sum(total_amount), 2) AS total_revenue
FROM
  sadb_daily_renting_listing_bookings FINAL
WHERE
  _peerdb_is_deleted = 0
  AND toDate(createdAt) >= '2024-01-01'
  AND status = 'COMPLETED'
GROUP BY
  stay_duration
ORDER BY
  bookings DESC

7. Booking Lead Time

Lead Time vs Conversion

Lead Time	Attempts	Completed	Conversion	Avg Value (SAR)
0-1 days	19,443	2,839	14.6%	1,396
2-7 days	8,763	821	9.4%	2,618
8-14 days	3,015	150	5.0%	4,147
15-30 days	2,454	122	5.0%	4,149
30+ days	1,387	34	2.5%	5,181

Key Findings:

55% of attempts are last-minute (0-1 day lead time)
Last-minute converts best (14.6%) but has lowest value
Longer lead time = higher value but lower conversion
Users booking 30+ days ahead pay 3.7x more but convert at 6x lower rate

SELECT
  CASE
    WHEN dateDiff('day', createdAt, start_date) <= 1 THEN '0-1 days ahead'
    WHEN dateDiff('day', createdAt, start_date) <= 7 THEN '2-7 days ahead'
    WHEN dateDiff('day', createdAt, start_date) <= 14 THEN '8-14 days ahead'
    WHEN dateDiff('day', createdAt, start_date) <= 30 THEN '15-30 days ahead'
    ELSE '30+ days ahead'
  END AS lead_time,
  count() AS attempts,
  countIf (status = 'COMPLETED') AS completed,
  round(
    countIf (status = 'COMPLETED') * 100.0 / count(),
    2
  ) AS conversion_rate,
  round(avgIf (total_amount, status = 'COMPLETED'), 2) AS avg_booking_value
FROM
  sadb_daily_renting_listing_bookings FINAL
WHERE
  _peerdb_is_deleted = 0
  AND toDate(createdAt) >= '2024-01-01'
GROUP BY
  lead_time
ORDER BY
  attempts DESC

8. User Behavior Analysis

First vs Repeat Attempts

Attempt #	Attempts	Completed	Conversion	Avg Value (SAR)
1st attempt	21,110	1,378	6.5%	1,701
2nd-3rd attempt	8,792	1,557	17.7%	1,976
4th-5th attempt	2,325	524	22.5%	2,066
6+ attempt	2,841	509	17.9%	1,794

Key Finding: First-time bookers convert at only 6.5%. Users who return for 4th-5th attempt convert at 22.5% - a 3.5x improvement.

Account Age at Attempt

Account Age	Attempts	Completed	Conversion	Avg Value (SAR)
Day 0 (new)	3,480	405	11.6%	1,865
1-7 days	2,147	265	12.3%	2,175
8-30 days	1,575	207	13.1%	2,236
1-3 months	1,815	254	14.0%	2,320
3-12 months	3,710	454	12.2%	1,816
12+ months	22,341	2,383	10.7%	1,766

Key Finding: Accounts 1-3 months old have the best conversion (14.0%) and highest average value (SAR 2,320).

9. Customer Retention

Repeat Booking Behavior (Completed Only)

Bookings	Users	%	Avg Lifetime Value (SAR)
1	2,351	81%	1,931
2	327	11%	4,213
3	105	4%	5,353
4	38	1%	9,336
5+	65	2%	8,500+

Key Findings:

81% of customers book only once
Users who book twice have 2.2x higher lifetime value
Power users (5+ bookings) have 4.4x higher lifetime value

10. Top Hosts

Top 10 Hosts by Revenue

Rank	Host ID	Bookings	Revenue (SAR)	Avg Value (SAR)	Listings
1	3211823	49	381,026	7,776	6
2	760534	57	161,228	2,829	13
3	2768013	35	152,288	4,351	6
4	174533	4	132,362	33,091	2
5	141550	6	91,907	15,318	3

The top 10 hosts generate SAR 1.32M (18% of total revenue).

Recommendations

High Priority

Require IAM verification for booking
- Verified users convert 10x better
- Non-verified attempts have 98% abandonment rate
- Gate booking at IAM step, not payment
Fix first-attempt conversion
- 6.5% conversion for first attempts is the biggest funnel leak
- Add onboarding, trust signals, first-booking incentives
- Consider “guaranteed” bookings for first-timers
Scale referral program
- 4.7x better conversion, 2.1x higher value
- Currently only 3% of attempts
- Invest in referral incentives and marketing

Medium Priority

Target long-stay guests
- 14% of bookings = 52% of revenue
- Create dedicated long-stay marketing
- Offer monthly rates and discounts
Improve Studio conversion further
- Already highest conversion (14.7%)
- Lower value (SAR 1,136) - room to increase
- Optimize supply in this category
Address Chalet underperformance
- High volume (4,720 attempts) but only 6.9% conversion
- Investigate pricing, photos, descriptions
- May have expectation mismatch

To Investigate

Why do later lead-time bookings have lower conversion?
- Are these “browsers” vs committed bookers?
- Can we identify and nurture them differently?
Why do accounts 12+ months old have lower conversion?
- Are these dormant accounts?
- Do they need re-engagement before booking?

11. Location Analysis

City Performance

City	Attempts	Completed	Conversion	Avg Value (SAR)	Revenue (SAR)
الرياض (Riyadh)	21,952	3,023	13.77%	1,936	5,852,772
جدة (Jeddah)	5,533	448	8.10%	1,798	805,426
الخبر (Khobar)	1,193	90	7.54%	1,371	123,425
الدمام (Dammam)	1,085	54	4.98%	2,474	133,584
المدينة المنورة (Madinah)	1,085	70	6.45%	2,214	154,962
الهفوف (Al Hofuf)	240	39	16.25%	390	15,210

Key Findings:

Riyadh dominates with 63% of all booking attempts and 79% of total revenue
Riyadh conversion (13.77%) is 1.7x the national average outside Riyadh
Al Hofuf has exceptional conversion (16.25%) despite low volume - potential underserved market
Dammam has highest avg value (SAR 2,474) but lowest conversion (4.98%)

Top Districts by Volume (Riyadh)

District	Attempts	Completed	Conversion	Avg Price/Day	Revenue (SAR)
العقيق (Al-Aqiq)	2,297	480	20.9%	251	1,116,245
الملقا (Al-Malqa)	1,847	317	17.2%	1,009	761,283
النرجس (Al-Narjis)	1,210	202	16.7%	495	364,243
اليرموك (Al-Yarmouk)	974	118	12.1%	324	98,484
الرمال (Al-Ramal)	901	90	10.0%	457	107,932

High-Conversion Districts (min 50 attempts)

City	District	Attempts	Completed	Conversion	Avg Value (SAR)
الهفوف	العويمرية	60	31	51.67%	192
الرياض	الاندلس	54	20	37.04%	1,631
الرياض	الغدير	142	44	30.99%	933
الرياض	جرير	53	16	30.19%	1,013
الرياض	الشهداء	221	54	24.43%	1,147
الرياض	الضباط	316	77	24.37%	614

Low-Conversion Districts (min 50 attempts)

City	District	Attempts	Conversion
الطائف	الخالدية	57	0%
جدة	الاجاويد	63	0%
الدمام	ضاحية الملك فهد	54	0%
الرياض	العريجاء الغربية	92	0%
الرياض	السلام	76	0%

Supply-Demand Imbalance

City	District	Active Listings	Attempts	Attempts/Listing	Conversion
الرياض	الضباط	5	316	63.2	24.37%
الرياض	النسيم الغربي	3	182	60.7	12.09%
الدمام	النزهة	3	126	42.0	0.79%
الرياض	الفيحاء	4	133	33.3	9.02%

Key Finding: Some districts have extreme supply-demand imbalance. الضباط (Al-Dhubat) has 63 booking attempts per listing - significant unmet demand.

-- District performance query
WITH
  district_listings AS (
    SELECT
      district_id,
      count() AS total_listings
    FROM
      sadb_listings FINAL
    WHERE
      _peerdb_is_deleted = 0
      AND daily_rentable = 1
      AND status IN (0, 4)
      AND published = 1
      AND hidden = 0
    GROUP BY
      district_id
  )
SELECT
  d.city_name,
  d.district_name,
  dl.total_listings AS active_listings,
  count() AS booking_attempts,
  countIf (b.status = 'COMPLETED') AS completed,
  round(
    countIf (b.status = 'COMPLETED') * 100.0 / count(),
    2
  ) AS conversion_rate,
  round(count() * 1.0 / dl.total_listings, 2) AS attempts_per_listing
FROM
  sadb_daily_renting_listing_bookings b FINAL
  LEFT JOIN sadb_listings l FINAL ON b.listing_id = l.id
  LEFT JOIN sadb_districts d FINAL ON l.district_id = d.district_id
  LEFT JOIN district_listings dl ON l.district_id = dl.district_id
WHERE
  b._peerdb_is_deleted = 0
  AND toDate(b.createdAt) >= '2024-01-01'
GROUP BY
  d.city_name,
  d.district_name,
  dl.total_listings
HAVING
  booking_attempts >= 100
  AND active_listings > 0
ORDER BY
  attempts_per_listing DESC

12. Pricing Analysis

Price Distribution

Metric	Value
Average daily price	SAR 1,446
Median daily price	SAR 360
Min price	SAR 0.92
Max price	SAR 1,099,999
Listings with pricing	7,607

Price Tier Performance

Price Tier (SAR/day)	Attempts	Completed	Conversion	Avg Booking Value
Under 150	11,401	1,154	10.12%	1,748
150-250	5,824	804	13.80%	1,297
250-350	6,003	738	12.29%	1,658
350-500	4,358	534	12.25%	1,831
500-750	3,107	313	10.07%	2,428
750-1000	1,559	163	10.46%	2,747
1000-1500	1,360	119	8.75%	4,724
1500-2500	728	60	8.24%	2,802
2500+	728	83	11.40%	2,630

Key Finding: The SAR 150-250/day price point has the highest conversion rate (13.8%). Conversion drops for both budget (<150) and premium (>1000) listings.

Riyadh vs Other Cities by Price Tier

City Group	Price Tier	Attempts	Completed	Conversion
Riyadh	Budget (<300)	13,261	1,844	13.91%
Riyadh	Mid-range (300-600)	5,326	761	14.29%
Riyadh	Premium (700+)	3,365	418	12.42%
Other Cities	Budget (<300)	7,273	533	7.33%
Other Cities	Mid-range (300-600)	3,417	275	8.05%
Other Cities	Premium (700+)	2,426	137	5.65%

Key Finding: Riyadh has ~2x higher conversion than other cities at every price tier. Premium listings (700+ SAR) struggle outside Riyadh (5.65% conversion).

City Pricing Comparison

City	Avg Daily Price	Median Price	Conversion
الدرعية (Diriyah)	1,960	1,678	13.23%
الرياض (Riyadh)	872	245	13.77%
الخبر (Khobar)	722	232	7.54%
ابها (Abha)	631	350	4.82%
الدمام (Dammam)	612	256	4.98%
جدة (Jeddah)	447	272	8.10%

Key Finding: Diriyah has the highest average price (SAR 1,960/day) while maintaining 13.23% conversion - indicating premium market positioning is viable in select areas.

Premium Districts in Riyadh (700+ SAR/day)

District	Avg Price	Attempts	Completed	Conversion	Revenue (SAR)
الملقا	2,402	683	121	17.72%	500,368
الحمراء	906	21	4	19.05%	132,362
الياسمين	821	135	25	18.52%	80,736
الازدهار	960	23	4	17.39%	68,020
حطين	996	88	16	18.18%	54,925

Key Finding: Premium districts maintain high conversion (17-19%) despite high prices, suggesting price-insensitive demand in upscale areas.

-- Price tier analysis
WITH
  listing_prices AS (
    SELECT
      listing_id,
      round(avg(price), 2) AS avg_daily_price
    FROM
      sadb_daily_renting_listing_register FINAL
    WHERE
      _peerdb_is_deleted = 0
      AND price > 0
      AND toDate(day_date) >= '2024-01-01'
    GROUP BY
      listing_id
  )
SELECT
  CASE
    WHEN lp.avg_daily_price < 150 THEN '01. <150'
    WHEN lp.avg_daily_price < 250 THEN '02. 150-250'
    WHEN lp.avg_daily_price < 350 THEN '03. 250-350'
    -- ... additional tiers
    ELSE '09. 2500+'
  END AS price_range,
  count() AS attempts,
  countIf (b.status = 'COMPLETED') AS completed,
  round(
    countIf (b.status = 'COMPLETED') * 100.0 / count(),
    2
  ) AS conversion_rate
FROM
  sadb_daily_renting_listing_bookings b FINAL
  LEFT JOIN listing_prices lp ON b.listing_id = lp.listing_id
WHERE
  b._peerdb_is_deleted = 0
  AND toDate(b.createdAt) >= '2024-01-01'
GROUP BY
  price_range
ORDER BY
  price_range

Updated Recommendations

Location-Based

Prioritize supply acquisition in high-demand districts
- الضباط (Al-Dhubat): 63 attempts per listing
- النسيم الغربي: 61 attempts per listing
- Focus on Riyadh districts with supply-demand imbalance
Investigate zero-conversion districts
- 5 districts with 50+ attempts have 0% conversion
- May indicate pricing, quality, or trust issues specific to these areas
Expand outside Riyadh strategically
- Focus on cities with proven conversion: Al Hofuf (16.25%)
- Jeddah underperforms relative to volume - investigate why

Pricing-Based

Optimize pricing around the SAR 150-250/day sweet spot
- Highest conversion (13.8%)
- Consider promotional pricing to this tier
Premium pricing works in Riyadh only
- 12.42% conversion for 700+ SAR in Riyadh
- Only 5.65% outside Riyadh
- Adjust pricing recommendations by city
Support premium district positioning
- Districts like Al-Malqa maintain 17.72% conversion at SAR 2,400/day
- Don’t push price reductions in proven premium markets